1. Look, we started integrating live video into our social campaigns last quarter, and our click-through rate jumped by 35%. But truth is, measuring direct ROI beyond engagement still feels murky to me. How are you attributing sales to video content effectively?

https://www.inkitt.com/beliasgsuc

1. Look, we started integrating live video into our social campaigns last quarter, and our click-through rate jumped by 35%. But truth is, measuring direct ROI beyond engagement still feels murky to me