A small business can compare off-exchange small-group plans through a broker or...

https://milosimpressivejournals.quillnesty.com/posts/health-insurance-for-a-startup-with-5-employees-where-do-i-start

A small business can compare off-exchange small-group plans through a broker or directly with insurers, and consider an HRA if individual coverage fits better. Before comparing premiums, check that employees’ doctors and hospitals are in-network.