Canned RTD cocktails like espresso martinis and vodka sodas are shaking up the...

https://telegra.ph/What-is-Premiumization-in-Canned-Cocktails-and-Why-Does-It-Matter-07-08

Canned RTD cocktails like espresso martinis and vodka sodas are shaking up the craft beer aisle - and for good reason. They bring the same quality and convenience beer lovers appreciate but with ready-made cocktail vibes