Changing your SaaS pricing can boost revenue but may also lower conversion...

https://www.phone-bookmarks.win/changing-your-saas-pricing-often-means-weighing-tough-tradeoffs-what-if-a-31-32

Changing your SaaS pricing can boost revenue but may also lower conversion rates—sometimes dramatically. One study found a 31% drop in sign-ups led to a 22% lift in revenue