Changing your SaaS pricing often means deciding between a conversion drop and a...

https://online-wiki.win/index.php/What_If_Conversion_Loss_Is_Concentrated_in_One_Channel_After_a_Pricing_Change%3F

Changing your SaaS pricing often means deciding between a conversion drop and a revenue lift. One case saw a 31% drop in sign-ups but a 22% increase in revenue per customer