Connect acquisition, conversion, and retention instead of tuning each channel...

https://www.bookmarking-keys.win/an-ecommerce-marketing-strategy-works-best-as-a-connected-system-not-a-stack

Connect acquisition, conversion, and retention instead of tuning each channel alone. The article shows how to weigh CAC, conversion rate, and repeat purchases together, with $199/month plans as one concrete cost to consider.