Define your target market and set clean, measurable aims for each one platform
https://damienqbav205.iamarrows.com/social-media-contests-and-giveaways-growth-hacks-for-small-businesses
Define your audience and set transparent, measurable objectives for each platform. Tailor content to their necessities, and concentrate on metrics that map to sales, leads, or loyalty rather then self-esteem stats.