Digital entertainment is evolving from passive consumption into a two-way...

https://wiki-net.win/index.php/The_Gamification_of_Everything:_Why_Non-Gaming_Platforms_are_Obsessed_with_Badges_and_Milestones

Digital entertainment is evolving from passive consumption into a two-way conversation. By integrating features like live chat, platforms now transform solitary viewing into a communal experience