Discontinued Rolex models often trade above retail because demand outpaces...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because demand outpaces supply, making them rare and sought-after. Insurance appraisals usually reflect replacement cost, not what buyers will actually pay