Enterprise SEO in Europe is changing fast because search results are evolving...

https://bizzmarkblog.com/whats-the-best-way-to-test-if-my-brand-shows-up-in-ai-answers-this-week/

Enterprise SEO in Europe is changing fast because search results are evolving with AI. Zero-click behavior means users get answers without clicking links. Large language models rely on clear citations and rich schema-marked content