Europe’s new SEO founders are builder-operators who code their own advantages....

https://future-wiki.win/index.php/Beyond_the_PDF:_Why_Your_Technical_SEO_Audit_Needs_an_Engineering-First_Reset

Europe’s new SEO founders are builder-operators who code their own advantages. By swapping generic strategies for proprietary tools and deep research, they have made the standard agency model obsolete. For your next hire, stop vetting pitch decks