Passive viewing is fading as platforms prioritise interactivity. By weaving...

https://chancevwpt210.wpsuo.com/the-evolution-of-engagement-passive-consumption-vs-interactive-content

Passive viewing is fading as platforms prioritise interactivity. By weaving live chat and smart recommendations into the experience, apps turn viewers into participants. It is a smarter way to build a two-way dialogue rather than just broadcasting content