Rank tracking is obsolete because AI Overviews are fundamentally changing how...

https://www.deltabookmarks.win/rank-tracking-is-dead-with-ai-overviews-causing-a-30-ctr-drop-across-the-eu

Rank tracking is obsolete because AI Overviews are fundamentally changing how users find information. In Europe, we are seeing a 30% drop in click-through rates as more searches turn into zero-click results. You don't need pretty PDFs delivered late