Traditional search is changing fast. People now use Perplexity and ChatGPT to...

https://source-wiki.win/index.php/The_New_SEO:_How_to_Write_LLM-Optimized_Content_That_Actually_Gets_Cited

Traditional search is changing fast. People now use Perplexity and ChatGPT to find immediate answers instead of clicking blue links. This shift drives zero-click traffic that traditional tracking tools often miss