Traditional search is shifting. Users now turn to AI assistants like ChatGPT...

https://canvas.instructure.com/eportfolios/4299058/home/what-does-hyper-targeted-mean-and-how-do-i-do-it-responsibly

Traditional search is shifting. Users now turn to AI assistants like ChatGPT for instant answers instead of clicking blue links. This agent-first era demands AEO, or Answer Engine Optimization