When negative content pops up online, the worst move is a panicked reaction....

https://www.play-bookmarks.win/negative-online-feedback-feels-personal-but-reacting-emotionally-often-does

When negative content pops up online, the worst move is a panicked reaction. Left unchecked, harmful misinformation creates silent lost sales as potential customers quietly click away to your competitors. Instead of firing back, take a breath